A recent email thread with the PR firm
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Should CEOs blog?
Yes, CEO's are as weird, quirky and introspective as the rest of the internet population. They should be heard :-)
Is it a good idea for CEOs to blog for the whole world to read?
Absolutely, people in a position of power should always be aware that their actions are watched, read and interpreted. A blog is a just an online manifestation of that fact.
Is it more appropriate in some industries than others?
Appropriate implies usefulness. To me a blog is a journal, albeit a public one, so to the extent that a CEO wants people to read there views its appropriate.
Who should consider it and who should stay away from it?
Everyone should do it! Its therapeutic, fun and you get out of it what you put in.
What companies already have blogging CEOs and what has been the reaction? (Chris Baggot, CEO of Exact Target has one) http://exacttarget.typepad.com/chrisbaggott/
I've had one for years http://www.nubis.com . Its not work related... :-). Now am I cool?
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Seems like this media crew thinks blogs are just another PR piece. Gotta love it, thats focus! But, should a blog be all work and no play? I guess it depends, its like Google... it can be fun, it can be work, it can be fun masquerading as work. Maybe bloggers are good marketers?... ah... or maybe a blog says something about the author... and if your a CEO then it should be about the CEO. Ah... i get it now.... the questions stuck me as strange because they assume that a CEO's blog should be different because he's a CEO. Who would read a CEO's blog?
If I knew... I wouldn't have ZERO comments :-) How many blogs do you read in a given month? Me. Just 1.
-------------------------------------------------
Should CEOs blog?
Yes, CEO's are as weird, quirky and introspective as the rest of the internet population. They should be heard :-)
Is it a good idea for CEOs to blog for the whole world to read?
Absolutely, people in a position of power should always be aware that their actions are watched, read and interpreted. A blog is a just an online manifestation of that fact.
Is it more appropriate in some industries than others?
Appropriate implies usefulness. To me a blog is a journal, albeit a public one, so to the extent that a CEO wants people to read there views its appropriate.
Who should consider it and who should stay away from it?
Everyone should do it! Its therapeutic, fun and you get out of it what you put in.
What companies already have blogging CEOs and what has been the reaction? (Chris Baggot, CEO of Exact Target has one) http://exacttarget.typepad.com/chrisbaggott/
I've had one for years http://www.nubis.com . Its not work related... :-). Now am I cool?
-----------------
Seems like this media crew thinks blogs are just another PR piece. Gotta love it, thats focus! But, should a blog be all work and no play? I guess it depends, its like Google... it can be fun, it can be work, it can be fun masquerading as work. Maybe bloggers are good marketers?... ah... or maybe a blog says something about the author... and if your a CEO then it should be about the CEO. Ah... i get it now.... the questions stuck me as strange because they assume that a CEO's blog should be different because he's a CEO. Who would read a CEO's blog?
If I knew... I wouldn't have ZERO comments :-) How many blogs do you read in a given month? Me. Just 1.
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